BusinessWeek Launches Mobile Application for BlackBerry Smartphones

New app offers immediate access to BusinessWeek.com content, customized company watchlists, and sharing articles via Twitter

New York, NY, - BusinessWeek announced today the launch of an all new mobile application for BlackBerry® smartphones. The new app gives BlackBerry smartphone users complete access to BusinessWeek.com content including all BusinessWeek.com channels. Users can customize content and create a company watchlist which tracks stock quotes and related stories for selected companies. The app also allows users to share articles via email and Twitter.

Roger Neal, SVP and general manager of BusinessWeek.com said, “In this increasingly busy world, it’s important for our users to have the information they need right at their fingertips. Our app now allows readers to access all BusinessWeek.com content and market data on their BlackBerry smartphones and customize it to reflect the topics that are most important to them.”

“With an average of 10 million unique visitors per month, BusinessWeek.com delivers indispensible news and analysis to its audience,” said John A. Byrne, editor-in-chief of BusinessWeek.com. “We’re delighted to provide readers with access to our award-winning content from their BlackBerry smartphones.”

The BusinessWeek application, which was developed by Polar Mobile, is now available to BlackBerry smartphone users for download at http://m.businessweek.com or on BlackBerry App World™ at www.blackberry.com/appworld.

BusinessWeek is a global source of essential business insight that inspires leaders to turn ideas into action. Through content, context, and collaboration, BusinessWeek moderates global conversations and moves business professionals forward. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Thai, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Business Exchange (http://bx.businessweek.com/) is an innovative online offering that aims to better serve the evolving information needs of business professionals.

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