Personalized Internet Radio now Available For Download Via BlackBerry App World
OAKLAND, California - Today, Pandora announced its personalized Internet radio application for BlackBerry® smartphones from Research In Motion (RIM). The announcement coincides with today’s launch of BlackBerry App World™.
Pandora’s service is now available for free for the BlackBerry® Bold™, BlackBerry® Curve™ and BlackBerry® Pearl™ series smartphones. Users can download the Pandora application by browsing BlackBerry App World for Pandora or via www.pandora.com/blackberry.
The much-anticipated launch of Pandora on BlackBerry smartphones means that millions more consumers will now have easy access to high audio quality, personalized radio on some of the most popular mobile devices available today. This signifies an exciting and important next step in Pandora’s strategy to truly deliver Pandora anytime and anywhere.
“We are thrilled to launch Pandora on BlackBerry smartphones,” said Tim Westergren, Founder of Pandora. “Pandora has legions of loyal BlackBerry users that have been clamoring for Pandora on the BlackBerry platform, and we’re truly excited to bring our listeners what they have asked for.”
Pandora for BlackBerry smartphones is fully integrated with Pandora on the web. Via a universal account, users can enjoy all their existing online stations - and easily create new stations right from their phones.
“Pandora is a great app for discovering and enjoying music on the go and we are very pleased to see it become available today on BlackBerry App World,” said Jeff McDowell, Vice President, Global Alliances at Research In Motion.
Dockers San Francisco is the premiere sponsor for the launch of Pandora on BlackBerry smartphones. The Dockers brand imagery is featured at the launch of the Pandora experience when users download the application. Dockers branding accompanies each song of a user’s radio station along side the name of the artist and the song playing at the time. Clicking on the Dockers ad will take users to a special discount code that can be used for the purchase of men’s pants on the Dockers brand Web site.
Pandora Internet radio is personalized, free and easy to use. To start a station, listeners need only enter the name of an artist, song or classical composer, and within seconds Pandora will create a "station" that plays their music, and more music like it, based on the Music Genome Project. Thumbs up and down allow listeners to further fine tune the station to reflect their tastes.
For more information, please visit http://www.pandora.com/blackberry.
About Pandora
Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices (including BlackBerry smartphones and iPhones) via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 35 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of more than twenty-two million registered listeners, a database of over 600,000 songs, and national advertisers such as Levi’s, Best Buy, Target, Honda, Procter & Gamble, and Nike.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
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