- Introduces two service plans: BlackBerry Internet Bundle and BlackBerry Messaging Bundle
- Weekly plans for prepaid BlackBerry services a first in India
- Weekly package of Rs 85/- and Rs 250/-
New Delhi - Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced through Tata Indicom the launch of prepaid BlackBerry® service plans. The new prepaid plans include a weekly plan offering, representing the first such BlackBerry service plans for customers in India.
Prepaid customers can choose from two service plans: BlackBerry® Messaging Bundle and BlackBerry® Internet Bundle, which offer customers different combinations of access to email, instant messaging services, social networking sites and Internet browsing. BlackBerry Messaging Bundle and BlackBerry Internet Bundle are available at a monthly package of Rs 299/- , Rs 900/- and weekly package of Rs 85/- and Rs 250/- respectively.
Announcing the launch of prepaid BlackBerry service and the weekly plans, Mr. Sunil Batra, President, Tata Teleservices said, “There are 2 firsts: first is that Tata Indicom is now offering prepaid BlackBerry services to customers and the second first is a weekly plan for BlackBerry smartphone customers who opt for prepaid services. Offering weekly service plans stems from our insight that the prepaid segment is highly cost conscious, and offering them weekly plans will liberate them from monthly commitments. Also we do realize that customer’ service preferences change often and offering weekly plans that suit their pocket and offers them the flexibility to change service options and keep up with the latest social trends is sure to be well received by the prepaid customer segment.”
Under the BlackBerry Messaging Bundle service plan, customers get unlimited access to email and popular instant messaging services. It allows customers to access as many as ten supported email accounts such as Hotmail®, Yahoo!® Mail, Google Mail™ and chat on popular services including Windows Live™ Messenger, Google Talk™, Yahoo!® Messenger and BlackBerry® Messenger. As an additional benefit, BlackBerry smartphones can display messages from multiple mailboxes in a single inbox and supports viewing email attachments from Microsoft Word (.doc), Microsoft PowerPoint (.ppt), Microsoft Excel (.xls), and Adobe pdf (.pdf), as well as image files (.jpg, .bmp, .png, .gif, .tiff).
BlackBerry Internet Bundle gives customers all the features of the BlackBerry Messaging Bundle plus unlimited access to web browsing. .
“That’s not all; both plans are available on all BlackBerry smartphones from Tata Indicom,” Mr. Batra added. “BlackBerry smartphones have been well-received in the Indian market, and the launch of a variety of models is contributing to the appeal of the BlackBerry platform to an even wider range of customers. We have received tremendous response to our enhanced BlackBerry smartphone portfolio efficiently catering to diverse segments.”
Tata Indicom offers a variety of BlackBerry smartphones that can be conveniently combined with prepaid options such as the BlackBerry® Tour™ 9630, priced at Rs 27,990/-, which supports 3G networks around the world and includes rich multimedia features, as well as the popular BlackBerry® Curve™ 8330 priced at 15990/-, which provides customers with a wide range of easy-to-use mobile applications, including email, phone, organizer, camera, multimedia and more.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands - Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 16 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
For details, visit www.tatateleservices.com, and www.tatadocomo.com
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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