Approachable New Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go
Cairo, Egypt, Waterloo, ON - Vodafone Egypt and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the new BlackBerry® Curve™ 8520 smartphone for customers in Egypt. The new model is the latest addition to the BlackBerry Curve smartphone series and will be available from Vodafone on October 16, 2009.
The slim new BlackBerry Curve 8520 is an incredibly approachable smartphone that will be available from Vodafone Egypt in black or frost blue. For people who like to be connected, it provides easy mobile access to email, messaging (IM, SMS, MMS) and popular social networking sites (including Facebook® and MySpace) and features a highly tactile full-QWERTY keyboard for comfortable, accurate typing. It also features rich multimedia capabilities and easy access to music, games and other mobile applications for entertainment on the go.
The BlackBerry Curve 8520 smartphone is a world phone and it is also Wi-Fi®-enabled to give customers faster Web browsing and extended data coverage.
In addition to providing customers with the industry’s leading mobile email and messaging solution, the BlackBerry Curve 8520 smartphone is designed to be efficient and convenient. It introduces an innovative touch-sensitive trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.
Commenting on the launch of the new BlackBerry Curve 8520 in the Egyptian market, Hatem Dowidar, CEO, Vodafone Egypt said, “Vodafone strives to offer its customers the most advanced technology products on the market and with the new BlackBerry Curve 8520 smartphone, we broadening the range of BlackBerry smartphones for our customers to choose from according to their work and lifestyle needs. We are delighted to offer our customers the latest addition to the BlackBerry Curve smartphone series, which will enable Vodafone customers to enjoy many work and lifestyle benefits from a sleek and compact device.”
“More and more cell phone users are choosing to upgrade to a smartphone and the new BlackBerry Curve 8520 will undoubtedly convince many more people in Egypt to make the switch,” said Carlo Chiarello, vice president, product management, Research In Motion. “It is a great new addition to the BlackBerry Curve series and delivers all the great messaging, social networking and multimedia features that customers have come to love about BlackBerry smartphones.”
Key features of the BlackBerry Curve 8520 smartphone include:
- Easy-to-use full-QWERTY keyboard and touch-sensitive trackpad for reliable, responsive typing and navigation
- 256MB Flash memory and a 512Mhz next generation processor for enhanced performance
- Premium phone features including voice activated dialing, and Bluetooth® (2.0) support for hands-free headsets, car kits, stereo headsets and other Bluetooth peripherals
- 2 MP digital camera with zoom and video recording
- Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync music from iTunes® or Windows Media® Player with the smartphone*
- BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, and Gmail™; and BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments
- Expandable memory via hot swappable microSD/SDHC memory card slot, supporting up to 16 GB cards today and expected to support next generation 32GB cards when available; a 2GB card is included
- Built-in Wi-Fi (802.11 b/g)
- Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)
To learn more about the BlackBerry Curve 8520 smartphone visit:
http://www.vodafone.com.eg/en/Business/BusinessSolutions/MobileEmail/DevicesOffered/BlackBerryCurve8520/index.htm
* Certain music files may not be supported, including files that contain digital rights management technologies.
Note for editors: Additional information, including product images and video, is available at www.rim.mediaseed.tv.
About Vodafone Egypt
Vodafone Egypt is a total telecommunications provider, covering a wide array of voice and data exchange services, as well as 3G, ADSL and broadband Internet services.
Since its inception in 1998, Vodafone Egypt, supported by Vodafone Group’s know-how and its own local market research, provides innovative products perfectly suited for its customers.
Vodafone owns a dominant 54.9% share of Vodafone Egypt while Telecom Egypt owns a 44.7% stake in the company.
Vodafone Egypt staff is now 6000-member strong and is proud to be serving more than 22 million customers all over Egypt. Its success relies on its superior network, world-class customer service, innovative products and a determined goal-based strategy. Vodafone Egypt is also proud to offer roaming communication services supported by agreements with 488 partners in 177 countries spanning the world.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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