Affordable New Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go
Dublin, Ireland and Waterloo, Canada - Telefónica O2 Ireland and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the launch of the new BlackBerry® Curve™ 8520 smartphone in Ireland. The new handset is the latest addition to the BlackBerry Curve series of smartphones already carried by O2.
As well as providing customers with the industry’s leading mobile email and messaging solution, the BlackBerry Curve 8520 smartphone is designed to be efficient and convenient. It introduces an innovative touch-sensitive trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry® smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.
Commenting on the launch, Ronan Whelan, Head of Enterprise & Corporate, Telefónica O2 Ireland said, "The BlackBerry Curve 8520 is a welcome addition to O2's extensive range of BlackBerry smartphones. We have seen a growing demand for cost effective products and services from businesses and consumers so we are confident that this new BlackBerry model will prove extremely popular."
“More and more mobile phone users are choosing to upgrade to a smartphone and the new BlackBerry Curve 8520 will undoubtedly convince many more people in Ireland to make the switch. It is a great new addition to the BlackBerry Curve series and delivers all the great messaging, social networking and multimedia features that customers have come to love about BlackBerry smartphones,” said Carlo Chiarello, Vice President, Product Management, Research In Motion.
The new BlackBerry Curve 8520 smartphone is perfect for people who like to be connected as it provides easy access to email, messaging (IM, SMS, MMS) and popular social networking sites and features a full-QWERTY keyboard for comfortable, accurate typing. It also features rich multimedia capabilities and easy access to music, games and other mobile apps for entertainment on the go.
The BlackBerry Curve 8520 is available from €129 depending on subscriber plans. For more information visit o2.ie.
Key features of the BlackBerry Curve 8520 smartphone include:
- Easy-to-use full-QWERTY keyboard and touch-sensitive trackpad for reliable, responsive typing and navigation
- 256MB Flash memory and a 512Mhz next generation processor for enhanced performance
- Premium phone features including voice activated dialing, and Bluetooth® (2.0) support for hands-free use with headsets, car kits, stereo headsets and other Bluetooth peripherals
- 2 MP digital camera with zoom and video recording
- Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync music from iTunes® or Windows Media® Player with the smartphone*
- Access to BlackBerry App World™, featuring a broad and growing catalog of third-party mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more
- BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™; and BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments
- Expandable memory via hot swappable microSD/SDHC memory card slot, supporting up to 16 GB cards today and expected to support next generation 32GB cards when available; a 2GB card is included
- Built-in Wi-Fi® (802.11 b/g) for faster Web browsing and extended data coverage
- Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)
*Certain music files may not be supported, including files that contain digital rights management technologies
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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