Approachable New Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go
Milan, Italy - Vodafone Italia and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the new BlackBerry® Curve™ 8520 smartphone for customers in Italy. The handset, a new addition to the BlackBerry Curve series of smartphones, and available from Vodafone starting September 3rd.
The slim new BlackBerry Curve 8520 is an incredibly approachable smartphone that will be available to Vodafone customers in black or frost. For people who like to be connected, it provides easy mobile access to email, messaging (IM, SMS, MMS) and popular social networking sites (including Facebook® and MySpace) and features a highly tactile full-QWERTY keyboard for comfortable, accurate typing. It also features rich multimedia capabilities and easy access to music, games and other mobile apps for entertainment on the go.
The BlackBerry Curve 8520 smartphone is a quad-band phone, and is also Wi-Fi®-enabled to give customers faster Web browsing and extended data coverage.
In addition to providing customers with the industry’s leading mobile email and messaging solution, the BlackBerry Curve 8520 smartphone is designed to be efficient and convenient. It introduces an innovative touch-sensitive trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.
Key features of the BlackBerry Curve 8520 smartphone include:
- Easy-to-use full-QWERTY keyboard and touch-sensitive optical trackpad for reliable, responsive typing and navigation
- 256MB Flash memory and a 512Mhz next generation processor for enhanced performance
- Premium phone features including voice activated dialing, and Bluetooth® (2.0) support for hands-free use with headsets, car kits, stereo headsets and other Bluetooth peripherals
- 2 MP digital camera with zoom and video recording
- Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync music from iTunes® or Windows Media® Player with the smartphone*
- BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™; and BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments
- Expandable memory via hot swappable microSD/SDHC memory card slot, supporting up to 16 GB cards today and expected to support next generation 32GB cards when available; a 2GB card is included
- Built-in Wi-Fi (802.11 b/g)
- Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)
The new BlackBerry Curve 8520 smartphone from Vodafone available from Vodafone starting September 3rd in all Vodafone outlets and from the online store at www.vodafone.it
Vodafone Italia is offering the new BlackBerry Curve 8520 to all pay-as-you-go and contract customers on a wide range of price plans. Contract customers who choose one of the “Vodafone Piu’ Facile” plans will be able to purchase the new smartphone at an excellent price, in addition to free calls to all numbers and unlimited calls to their favourite Vodafone number.
Businesses and professionals that pay VAT can have the BlackBerry Curve 8520 by choosing one of the brand new contract plans: “Vodafone Chiavi in Mano”, “Vodafone Chiavi in Mano Broadband” and “Vodafone Chiavi in Mano Mobile e ADSL”. These offers include the new smartphone together with a package of voice, fixed-line and mobile connectivity from as little as €55 a month (VAT excluded).
The BlackBerry Curve 8520 is also available to all customers at a price of €249 with no contract from Vodafone outlets and from Vodafone’s online shop.
In addition, Vodafone is offering “Mobile Internet per BlackBerry”, a data plan that allows BlackBerry smartphone users to stay connected with push-based email, keep in touch with friends on Facebook®, use instant messaging services like Windows Live Messenger, Yahoo! Messenger and Google Talk, access Flickr for photo sharing, and surf the Internet. The “Mobile Internet per BlackBerry” data plan can be activated free of charge for two months by all customers buying a BlackBerry Curve 8520 by December 2009. After the promotional period, the offering will be available for €10 per month for contract customers and €3 per week for pay-as-you-go customers.
For more information on the BlackBerry Curve 8520 smartphone offering, and to take advantage of the promotion and purchase online, visit www.vodafone.it.
* Certain music files may not be supported, including files that contain digital rights management technologies.
About Vodafone Italia
Vodafone Italia is part of the Vodafone Group, the world's leading international mobile communications group with approximately 315 million proportionate customers as at 30 June 2009. Vodafone Group currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. Vodafone Italia was Italy’s first private mobile operator. At 30 June 2009 Vodafone Italia had 29,420,000 mobile customers. The company operates 8 Call Centres around Italy and more than 7,000 retail outlets. Total revenue for the year ended 31 March 2009 was € 8,647 million. In 2004 Vodafone Italia rolled out its UMTS network, whilst 2006 saw the launch of mobile broadband (using HSDPA technology), which now covers more than 80% of the population. In March 2009 there were 9.8 million Vodafone Internet Keys and UMTS/HSDPA terminals registered on Vodafone’s network. Vodafone Italia has international roaming agreements with 545 operators in 241 countries. GSM-GPRS coverage extends to 97% of the country, representing 99.4% of the population.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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